Creating Buzz: The Art of Regional Booking
Monday, January 5th, 2009
Start Out Small
Don’t reach too far when beginning to book regional gigs. The overhead (gas, lodging, food, etc.) for long-distance shows and the time spent on the road with your bandmates could prove to be a fatal blow to the happiness and motivation of the group as a whole. Try to target areas that are within a 100-mile radius of your hometown when starting out. This allows you the option to return home the same night of the show, even if it means getting home at four in the morning, thus eliminating the need for a hotel room and keeping more of the money from the gig in the band’s pocket. Another benefit of targeting areas closer to you is the bleed-over of the fan base. (more…)
