the YellYo.com Blog: Archives

From the title, you may think that I am referring sarcastically to the ever-growing population of those on MySpace or Facebook who are sending bands messages guaranteeing exposure, radio play, etc. for a “small fee”.  Not true.  We’ll save that for another article titled, “Everyone is NOT a Promoter.” What I am discussing is the ease of promoting your band through means of your current fans, friends and family.  After all, they’re the ones who probably believe in what you’re doing the most.  So why not utilize them?  (more…)

With RIAA (Recording Industry Association of America) making headlines lately, suing single mothers, college students, and even dead people for file sharing and illegal music downloads, we need to start asking the question: Who are they really protecting?  Not the artist, that’s for sure.  In fact, many major label artists are speaking out against RIAA, arguing that these lawsuits are no more than a means to help keep dying labels afloat in an ever-changing industry.  Wouldn’t their time be better spent working on a more up-to-date business model that embraces file downloads (i.e., iTunes)?  Of course, we’re talking common sense.  And being a lobbyist organization, they aren’t allowed to use any. (more…)